Journal of Management Research
Volume 2, Number 1 (January - March 2002)
ISSN: 0972-5814 Online ISSN: 0974-455X
Competitive Strategy Research Current Challenges and New Directions
John A Parnell
| Abstract |
Although much has been learned about competitive strategy over the past several decades, critical
challenges remain. Given the recent development and restructuring of the “new economy,” a
reassessment of the strategy construct, the measurement of business performance, and the link
between research and practice is germane. Recommendations are proposed for new research
directions in the field.
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