Journal of Management Research
Volume 3, Number 1 (April 2003)
ISSN: 0972-5814 Online ISSN: 0974-455X
A Longitudinal Study of the Impact of Intrapreneurial Programs in Fortune 500 Firms
Melissa H Marcus and Thomas W Zimmerer
| Abstract |
The global impact of intrapreneurship has become more evident in major corporations both nationally and internationally and while much research effort has focused on the entrepreneur, the concept of taking the idea into the corporate arena requires not only differing terminology, but also a completely different set of standards (Sarbough-Thompson, 1998; Macmillian, 1986). Eight years ago the researchers investigated the impact of intrapreneurship and related programs within Fortune 500 corporations. The purpose of this study is to provide a longitudinal investigation as to the continued impact of intrapreneurial activity within the specified corporations. This research initiative includes the responses of nine of the initial respondents in an attempt to determine current status as to the concept and to investigate further nuances that drive their success.
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