Journal of Management Research
Volume 18, Number 4 (October–December 2018)
ISSN: 0972-5814 Online ISSN: 0974-455X
Does Offline Trust Matter for Online Trust in Members of Social Media?
Shweta Aggarwal, Sumita Rai, M.P. Jaiswal and Henrik Sorensen
| Abstract |
People will not share knowledge on online social networks in the absence of trust—the cornerstone for social exchange. Trust in online social networks is the primary concern of researchers. Trust propensity is an important construct in Mayer’s model of trust. It is considered as one of the most important model for determining trust and is cited in more than 10,000 papers. However, Koufaris argued that trust propensity is not a crucial determinant of trust. The purpose of this paper is to validate the necessity of trust propensity in determining trust in context of online social network. A construct should be included if it is of statistical and practical significance. A partial least squares structural equation modeling analysis showed the low practical significance of trust propensity. This paper contributes to Mayer’s model of trust in the context of online social networks.
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