Evaluating Management’s Environmental Commitment and Link with Firm’s Environmental Orientation


Journal of Management Research

ISSN: 0972-5814 Online ISSN: 0974-455X

Evaluating Management’s Environmental Commitment and Link with Firm’s Environmental Orientation


Sumesh R Nair and Nelson Oly Ndubisi


Abstract

This paper develops relatively new constituents of environmental commitment of managers (namely affective environmental commitment, continuance environmental commitment and normative environmental commitment) and then evaluates their contributions to environmental orientation of the organization. The paper starts with the question of whether environmental commitment of managers leads to the environmental orientation of an organization, and concludes that environmental commitment of managers that are attributed by affective, continuance and normative dimensions, clearly leads to environmental orientation of an organization.


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