Journal of Management Research
Volume 9, Number 2 (August 2009)
ISSN: 0972-5814 Online ISSN: 0974-455X
Exploring the Antecedents of Externally- driven Flexibilities
Nalini Govindarajulu and Bonnie F Daily
| Abstract |
The main objective of this paper is to explore the relationships between web-based Demand Chain
Management (DCM) integration, externally-driven flexibilities, and perceived customer value. Specifically, we address the significance of web-based DCM integration in externally-driven flexibilities in our theoretical model. Similarly, we examine the potential impact of externally-driven flexibilities on perceived customer value.
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