Journal of Management Research
Volume 12, Number 1 (April 2012)
ISSN: 0972-5814 Online ISSN: 0974-455X
Factors Influencing E-Marketing in Jordanian Telecommunication Companies
Faisal Al-Madi, Abdel Ghafour Al-Zawahreh and Suha Al-Qawasmi
| Abstract |
This study aimed at examining the factors influencing consumer’s attitudes toward electronic marketing. A convenient sample of 400 consumers was selected from four communication companies operating in Jordan. Results of the study revealed that there are statistically significant relationships between the factors influencing consumer attitudes (perceived usefulness, information on e-marketing, perceived convenience, perceived enjoyment, privacy and security) and website quality towards the e-marketing of the four Jordanian communication companies. In addition, there are no statistically significant relationships due to demographic variables (gender and educational qualification). Furthermore, there are statistically significant relationships in the affect of influencing factors on consumer attitudes toward e-marketing of the four Jordanian communication companies due to demographic variables.
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