Journal of Management Research
Volume 12, Number 2 (August 2012)
ISSN: 0972-5814 Online ISSN: 0974-455X
Perspectives Envisaging Employee Loyalty A Case Analysis
D N S Kumar and Nandini Shekhar
| Abstract |
It is difficult for companies to gauge how much effort they should put into promoting loyalty, given the mobility of workers today. In another dimension, many studies have proved the connection between loyal employees and business success. This study attempts to throw some light on both employee loyalty to organizations and vice versa. The pertinent case analyses perceptions among various employees with respect to loyalty towards Polyhydron Pvt. Ltd, Belgaum, India. An interview schedule containing 40 items was used to collect data from the different strata of employees. Results indicated a significant effect of organizational variables on employee loyalty. The study also builds a case with appropriate variables while exploring various ways to enhance the employer’s loyalty towards the organization and its employees, interlinking perspectives from view point of both employer and employee and highlights its benefits.
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