Service Orientation and Persistence at Work

Journal of Management Research
Volume 1, Number 2 (January - April 2001)
ISSN: 0972-5814 Online ISSN: 0974-455X

Service Orientation and Persistence at Work

S. Francis and Chandrasekhar

Abstract

Service orientation as a helpful, thoughtful, considerate, cooperative, and kindhearted disposition is
an attitude needed in all kinds of jobs that involve direct dealing with people. It is more important in
service organizations. This study is of employees representing variety of jobs in a large corporate
hospital. Results reveal that employees differ significantly and there is a strong positive and
significant relationship between service orientation and persistence in their current job. Implications
drawn from the study for human resource selection and training in hospital organisations are also
discussed.