The Drivers and Outcomes of Customer Engagement in Brand Communities Review and Future Research
Priyanka Munjal, Mridula S Mishra and Ravi Shanker
Work-Family Enrichment A Unique Dyadic Experience
Rujuta Matapurkar and Shivganesh Bhargava
Women’s Work-Life Balance Compensation is the Key
Brajaballav Kar, Madhu Chhanda Panda and Mallika Devi Pathak
Pre-empting Switch on Deal Retraction
Surajit Ghosh Dastidar
Brand Constellations and Homophily The Effect on Target Attitude Evaluations and Interpersonal Attraction
Caitlin McLaughlin and Mark Parent
Volume 19, Number 1
Brand Constellations and Homophily The Effect on Target Attitude Evaluations and Interpersonal Attraction
Caitlin McLaughlin and Mark Parent
Pre-empting Switch on Deal Retraction
Surajit Ghosh Dastidar
Women’s Work-Life Balance Compensation is the Key
Brajaballav Kar, Madhu Chhanda Panda and Mallika Devi Pathak
Work-Family Enrichment A Unique Dyadic Experience
Rujuta Matapurkar and Shivganesh Bhargava
The Drivers and Outcomes of Customer Engagement in Brand Communities Review and Future Research
Priyanka Munjal, Mridula S Mishra and Ravi Shanker